marketing@risergrowth.com · Pune, India
Case Study
Turning a new
experience centre into a
high-performing growth engine.
How Riser helped Bonito Designs successfully launch its Andheri Experience Centre by driving awareness, increasing qualified footfalls, and building a predictable consultation pipeline through an integrated go-to-market strategy.
Industry
Interior Design
Engagement
Growth Partner
Timeline
6 Months
BONITO Designs™
Home Interiors Showroom
The Results
+60%
Increase in Experience Centre Footfalls
+50%
Increase in Consultation Bookings
−18%
Reduction in Cost per Lead
+40%
Increase in Organic Website Traffic
+25%
Improvement in Lead-to- Consultation Conversion
The Challenge
Bonito Designs was preparing to launch its Andheri Experience Centre in one of Mumbai's most competitive home interiors markets. While the brand had a strong design proposition, the new location needed to quickly establish visibility, attract the right audience, and generate a steady flow of qualified consultations.
- Building awareness for a newly launched experience centre
- Driving consistent, high-intent footfalls rather than just website traffic
- Converting digital interest into booked design consultations
- Balancing organic and paid acquisition to maximise efficiency
- Creating a scalable launch strategy that could sustain momentum beyond the opening campaign
The objective wasn't simply to launch a new centre—it was to build a repeatable customer acquisition system that could consistently generate qualified prospects.
Our Approach
We took a step-by-step approach to build a growth engine from the ground up.
Defined the Go-to-Market Strategy
Developed the launch roadmap by identifying target customer segments, defining messaging, and prioritising channels that would drive both awareness and qualified enquiries.
Built Local Market Visibility
Strengthened the brand's local digital presence through SEO, Google Business optimisation, and location-focused content to improve discoverability among homeowners actively researching interior design services.
Performance Marketing
Executed highly targeted campaigns across Google and Meta to reach homeowners at different stages of the buying journey while continuously optimising for lead quality and acquisition efficiency.
Influencer & Content Strategy
Partnered with relevant creators and produced educational, inspirational, and project-led content to build credibility, increase engagement, and drive consideration.
Marketing Automation
Implemented automated lead nurturing journeys using WebEngage and LeadSquared to ensure faster follow-ups, improve prospect engagement, and increase consultation bookings.
Continuous Optimisation
Monitored campaign performance across channels, refined audience targeting, optimised creatives, and improved landing experiences to maximise return on marketing investment.
The Impact
By aligning strategy, systems, and execution, we built a predictable growth engine that delivered measurable results.
+60% increase in centre footfalls
through integrated local marketing and targeted demand generation
+50% increase in consultation bookings
by improving lead quality and conversion journeys
−18% reduction in cost per lead
through continuous campaign optimisation and audience refinement
+40% growth in organic website traffic
driven by local SEO and content strategy
+25% improvement in conversion
from lead-to-consultation via better nurturing and follow-up systems
Scalable customer acquisition
engine built to support business growth beyond the launch
What The Client Says
Launching a new experience centre required more than just visibility—it required a strategy that could consistently bring the right customers through our doors. Riser helped us connect every stage of the customer journey, from awareness to consultation, resulting in measurable business growth.
Launching a new market,
location, or business?
We'll help you build a go-to-market strategy that combines brand, performance, content, and conversion into one measurable growth system.
Let's Build Your Growth Engine