marketing@risergrowth.com · Pune, India
Case Study
Scaling digital customer
acquisition through data-driven
performance marketing.
How Riser partnered with Citi to increase digital acquisition of banking products by optimising campaign performance, improving lead quality, and building a more efficient customer acquisition engine.
Industry
Banking & Financial Services
Engagement
Customer Acquisition
Timeline
Ongoing
CITI™
Financial Services
The Results
+35%
Increase in Digital Lead Generation
+30%
Growth in Product Applications
+20%
Improvement in Conversion Rate
−15%
Reduction in Customer Acquisition Cost (CAC)
+25%
Improvement in Campaign ROI
The Challenge
As customer acquisition increasingly shifted to digital channels, Citi sought to improve the efficiency and scalability of its marketing efforts while maintaining the quality of customer applications across multiple banking products. Operating in a highly competitive financial services landscape, success required more than increasing traffic—it demanded attracting the right audiences, improving conversion efficiency, and maximising marketing return on investment.
- Increasing digital applications for banking products
- Rising customer acquisition costs across paid channels
- Improving campaign efficiency without compromising lead quality
- Optimising landing pages and customer journeys to reduce drop-offs
- Strengthening marketing performance through better audience targeting and analytics
The objective wasn't simply to generate more leads—it was to create a high-performing digital acquisition engine that consistently delivered qualified applications while improving marketing efficiency.
Our Approach
We took a step-by-step approach to build a growth engine from the ground up.
Customer Acquisition Strategy
Developed a channel strategy focused on acquiring high-intent banking customers by identifying audience segments with the highest conversion potential.
Performance Campaign Optimisation
Managed and optimised campaigns across Google Ads, Meta, and affiliate marketing platforms to maximise reach while improving acquisition efficiency.
Audience Targeting & Segmentation
Refined audience targeting using behavioural insights and performance data to improve lead quality and reduce customer acquisition costs.
Landing Page & Conversion Optimisation
Enhanced landing page experiences and application journeys to reduce friction, increase conversions, and improve the overall customer experience.
Lead Qualification & CRM Integration
Optimised lead qualification processes and integrated CRM workflows to ensure better lead management and faster follow-up throughout the acquisition funnel.
Analytics & Continuous Optimisation
Leveraged campaign analytics and performance dashboards to monitor acquisition metrics, identify optimisation opportunities, and continuously improve return on investment.
The Impact
By aligning strategy, systems, and execution, we built a predictable growth engine that delivered measurable results.
+35% increase in lead generation
expanding Citi's pipeline of qualified banking prospects
+30% growth in product applications
through improved campaign targeting and journey optimisation
+20% conversion rate improvement
by enhancing landing pages and streamlining the application experience
−15% reduction in CAC
through continuous optimisation across paid media channels
+25% improvement in campaign ROI
delivering greater marketing efficiency and stronger business impact
Scalable acquisition framework
supported by integrated analytics, CRM, and performance optimization
What The Client Says
Riser's strategic approach to customer acquisition helped us improve marketing efficiency across multiple digital channels. By combining performance optimisation with data-driven decision-making, they enabled us to generate more qualified applications while improving overall campaign profitability.
Growth in financial services
demands precision.
Whether you're looking to acquire more customers, improve conversion rates, or optimise acquisition costs, Riser helps build marketing systems that turn performance into measurable business growth.
Build Your Growth Engine