marketing@risergrowth.com · Pune, India
Case Study
Turning premium
real estate marketing
into a predictable growth engine.
How Riser helped Lodha Developers build a full-funnel growth system that generated more qualified buyers, reduced acquisition costs, and strengthened the sales pipeline for premium residential projects.
Industry
Real Estate
Engagement
Growth Partner
Timeline
12 Months
LODHA DEVELOPERS™
Premium Real Estate
The Results
+45%
Increase in Lead Volume
+30%
Increase in Qualified Leads
−22%
Reduction in Cost per Lead
+28%
Improvement in Landing Page Conversion
+35%
Increase in Website Traffic
The Challenge
Lodha Developers had a strong brand presence and a portfolio of premium residential projects. However, increasing competition in Mumbai's real estate market meant that digital marketing needed to deliver not just more enquiries, but consistently qualified buyers at an efficient acquisition cost.
- High competition for premium homebuyers across digital channels
- Rising customer acquisition costs impacting campaign efficiency
- Inconsistent quality of incoming enquiries
- Landing pages that were underperforming in converting visitors
- Limited visibility into how marketing efforts translated into sales opportunities
They needed a predictable growth engine — not more campaigns.
Our Approach
We took a step-by-step approach to build a growth engine from the ground up.
Defined the Growth Strategy
Identified high-intent buyer personas, refined project positioning, and prioritised acquisition channels based on business objectives and market demand.
Built a High-Converting Funnel
Optimised landing pages, enquiry flows, and user experience to improve conversion rates and reduce drop-offs across the buyer journey.
Performance Marketing
Executed integrated campaigns across Google, Meta, Display, and SEO with hyperlocal targeting and continuous optimisation to improve lead quality while controlling acquisition costs.
Lead Nurturing
Designed automated email and SMS journeys that kept prospective buyers engaged, improved follow-ups, and increased conversion opportunities.
Marketing & Sales Alignment
Integrated CRM workflows and reporting systems to improve lead tracking, qualification, and collaboration between marketing and sales teams.
Continuous Optimisation
Measured campaign performance against business KPIs, refined targeting, creatives, and landing pages, and optimised budgets based on real-time insights.
The Impact
By aligning strategy, systems, and execution, we built a predictable growth engine that delivered measurable results.
+45% increase in lead volume
through improved targeting and campaign optimisation
+30% increase in qualified enquiries
by attracting buyers with higher purchase intent
−22% reduction in cost per lead
through continuous optimisation across paid channels
+28% improvement in landing page conversion
by enhancing the user journey and enquiry experience
+35% increase in website traffic
through integrated search and performance marketing
Improved sales pipeline quality
with better lead nurturing, CRM integration, and sales alignment
What The Client Says
Riser didn't just execute campaigns—they helped us create a structured growth system. From improving lead quality to strengthening our marketing and sales alignment, every initiative was focused on measurable business outcomes. The impact extended far beyond lead generation.
Ready to turn your
marketing into growth?
Whether you're looking to improve lead quality, reduce acquisition costs, or build a scalable marketing system, we'll help you engineer a growth strategy aligned with your business goals.
Let's Build Your Growth Engine