marketing@risergrowth.com · Pune, India
Case Study
Turning a growing
media brand into a
scalable growth engine.
How Riser helped Purnasya Media & Entertainment build a structured digital ecosystem that increased audience engagement, generated qualified business enquiries, and created a scalable foundation for long-term growth.
Industry
Media & Entertainment
Engagement
Growth Partner
Timeline
Ongoing
PURNASYA™
Media & Entertainment
The Results
+85%
Increase in Organic Reach
+58%
Growth in Website Traffic
+42%
Increase in Qualified Business Enquiries
+37%
Improvement in Audience Engagement
3.6x
Return on Marketing Investment
The Challenge
Purnasya Media & Entertainment had built a strong creative foundation, but its digital presence wasn't translating into consistent audience growth or meaningful business opportunities. While content was being produced regularly, marketing lacked the structure needed to convert visibility into measurable business outcomes.
- Inconsistent audience acquisition across digital channels
- Low discoverability despite high-quality content
- Limited conversion from website visitors into enquiries
- Fragmented marketing efforts across multiple platforms
- Lack of a measurable system to track marketing performance and business impact
The objective wasn't simply to increase reach—it was to create a connected growth system that could consistently build audience, generate enquiries, and support business expansion.
Our Approach
We took a step-by-step approach to build a growth engine from the ground up.
Defined the Digital Growth Strategy
Analysed audience behaviour, market opportunities, and business objectives to develop a scalable digital growth roadmap aligned with long-term goals.
Built a Content Distribution Engine
Created a structured content strategy that balanced brand storytelling, educational content, and platform-specific distribution to maximise organic visibility and audience engagement.
Performance Marketing
Executed targeted campaigns across Meta and Google to amplify high-performing content, reach new audience segments, and generate qualified business enquiries.
Website & Conversion Optimisation
Improved landing pages, user journeys, and conversion pathways to ensure increased traffic translated into meaningful business opportunities.
Marketing Automation & Lead Management
Implemented automated enquiry management and CRM workflows to improve response times, nurture prospects, and strengthen the customer journey.
Analytics & Continuous Optimisation
Established performance dashboards and reporting frameworks to monitor key business metrics, identify opportunities, and continuously optimise marketing performance.
The Impact
By aligning strategy, systems, and execution, we built a predictable growth engine that delivered measurable results.
+85% increase in organic reach
through structured content distribution and platform optimisation
+58% growth in website traffic
driven by integrated SEO and performance marketing initiatives
+42% increase in qualified enquiries
through improved conversion journeys and audience targeting
+37% improvement in audience engagement
across digital platforms with more relevant, value-driven content
3.6x return on investment
through continuous optimisation and smarter budget allocation
Scalable digital growth system
supported by reporting, automation, and measurable performance metrics
What The Client Says
Riser helped us look beyond campaigns and build a structured marketing system. Every initiative was connected to a business objective, giving us greater visibility into performance while creating sustainable audience and business growth.
Great content deserves a
growth system.
If your brand is creating valuable content but struggling to turn attention into measurable business growth, we'll help you build a connected strategy that delivers long-term results.
Let's Build Your Growth Engine