marketing@risergrowth.com · Pune, India
Case Study
Building a design-led
growth engine for a stainless
steel kitchen brand.
How Riser helped Verantes Living move from an early-stage brand with unclear positioning to a recognised, design-led name in stainless steel modular kitchens.
Industry
Premium Home Interiors
Engagement
Brand Growth & Marketing
Timeline
Ongoing
VERANTES™
Premium Stainless Steel Kitchens
The Results
800+
Leads Generated Every Month
+50%
Growth in Revenue After Digital Initiatives
13.2M+
Monthly Instagram Reach
177M+
Meta Ad Impressions in 2024
29K+
Followers Achieved in 18 Months
The Challenge
Verantes Living came to Riser at an early stage. The product was strong, but the brand positioning was not clear. Social media presence was limited, with only around 500–800 followers, and the market still needed education around stainless steel kitchens. The challenge was to make stainless steel feel premium, design-led, and relevant for modern Indian homes.
- Low brand awareness & unclear early-stage positioning
- Limited digital presence (social following under 800)
- Low category understanding around stainless steel kitchens in modern homes
- Need to increase premium showroom walk-ins across multiple cities
- Building strong visibility and trust among architects, interior designers, and luxury homeowners
The objective was not just to generate leads. It was to build a brand growth system.
Our Approach
We took a step-by-step approach to build a growth engine from the ground up.
Repositioned the Brand
We positioned Verantes Living as a premium, trustworthy, durable, and design-led stainless steel kitchen brand. The communication shifted from “modular kitchen” to lifetime value, hygiene, waterproofing, pest resistance, premium finishes, and innovation.
Built Category Awareness
We created content that educated homeowners, architects, and designers on why stainless steel makes sense for Indian kitchens. The focus was simple: stronger kitchens, better hygiene, longer life, and premium design.
Created High-Quality Media
Riser planned and produced product videos, showroom walkthroughs, micro videos, event content, client testimonials, architect videos, influencer content, and sales creatives. This made the brand look premium across every touchpoint.
Planned and Executed Ad Campaigns
We ran structured Meta and Google campaigns for awareness, leads, and showroom visits. Campaigns were built around city-wise targeting, lead forms, landing pages, remarketing, and consultation-led messaging.
Built Architect Visibility
We created initiatives to engage architects and interior designers through testimonial videos, design event coverage, community features, meetups, and professional-focused content. This helped Verantes become more visible in the design community.
Executed PR, Influencers & Celebrities
Riser planned PR features, influencer campaigns, celebrity associations, award communication, and event amplification. This helped build trust beyond ads and social media.
The Impact
By aligning strategy, systems, and execution, we built a predictable growth engine that delivered measurable results.
800+ leads generated monthly
driving a highly predictable customer consultation pipeline
+50% growth in revenue
achieved following the launch of integrated digital growth initiatives
Increased showroom walk-ins
across all key showroom partner locations and focus cities
29K+ social media followers
growing active social community from under 800 in 18 months
13.2M+ monthly Instagram reach
building massive digital category awareness and organic visibility
177M+ Meta ad impressions
backed by influencer campaigns, PR, celebrity associations, and architect engagement
What The Client Says
Riser helped us shape Verantes Living at a critical stage. From positioning and awareness to lead generation, showroom walk-ins, PR, influencer campaigns, and architect visibility, their work helped us become a stronger design-led brand in the stainless steel kitchen category.
Premium brands need
more than campaigns.
Whether you are building a new category, launching across cities, increasing showroom walk-ins, or creating demand for a premium product, Riser helps engineer growth through strategy, content, media, performance marketing, PR, and execution.
Build Your Brand Growth Engine